The 2013 Accenture Consumer-Driven Innovation Survey found that the propensity for customers to switch insurance providers varied by age. In this Insurance Chart of the Week, we’ll look at the data more closely—and in particular, the preferences of younger customers.

Younger customers are more likely to switch insurance providers

Younger customers are more likely to switch providers than their older counterparts
Click the image above for a large version of the Insurance Chart of the Week (opens in a new window).
Younger customers place the highest value on risk management advice
Click the image above for a large version of the Insurance Chart of the Week (opens in a new window).

Accenture believes that younger consumers are the key to future-proofing insurance. To meet the needs of younger consumers, successful insurers need a mixture of channel capabilities to offer both digital offerings and face-to-face interactions.

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