As life insurers look for ways to expand market share and grow their customer base, the middle market offers plenty of opportunities—$12 billion worth, in fact.

When it comes to the opportunity for life insurers in the middle market, the numbers are impressive. There’s an estimated $12 trillion gap in protection for US middle market customers, and insurers that pursue this customer segment stand to gain revenues of $12 billion.

In this Insurance Insight of the Week video, I’ll look more closely at the opportunities for life insurers in the untapped middle market.

Tapping into the $12 billion life insurance middle-market opportunity

As insurers seek to capture new customer segments and expand their reach, the underserved middle market offers plenty of opportunity to grow—and boost the bottom line.

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