Posted on August 22, 2014 by Simon Russell
The other key is identifying the risks that are keeping people awake.
As I noted in my previous blog, Africa is only just emerging as a market for insurance—but a very specific type of insurance. Let’s try and create an identikit:
Cost has to be very low. Given that incomes are in the range of US$2 to $8 a day, prices have to be really, really low.
Products have to be simple. The imperative for . . .
Posted on August 21, 2014 by Erik J. Sandquist
Like their counterparts in other industries, marketing executives in the insurance industry generally value people who are focused on understanding customers’ needs and expectations and who excel at applying technology to marketing.
For that reason, senior marketers in insurance have succeeded in hiring more talent with digital, analytical and technical skills. But the 2014 Accenture Interactive C . . .
Posted on August 15, 2014 by Simon Russell
Microinsurance could offer insurers the best entry point into Africa’s fast-growing but extremely diverse markets.
Like their peers in other industries, insurers are looking to emerging economies for the new markets and growth that are proving to be elusive in Europe, North America and Japan. With some of the world’s fastest-growing countries on the continent, Africa is emerging as one of the key . . .
Posted on August 14, 2014 by Erik J. Sandquist
Some 74 percent of insurance marketers interviewed for the 2014 Accenture Interactive CMO Insights survey say it is essential or very important for their company to deliver an effective customer experience, but only 64 percent think they’re doing a good job.
Many of their customers are similarly critical. Less than 33 percent of those surveyed in the 2013 Accenture Consumer-Driven Innovation (CDI . . .
Posted on August 13, 2014 by Michael Colombo
This is the concluding post in my series about digital transformation and business and operating model harmonization in the insurance industry; you can catch up on earlier entries here. This time, I examine how a versatile IT front-end can help insurers to become more agile as they embark on digital transformation.
With the current pace of technology and business change, it is more important than . . .