Posted on July 23, 2014 by Thomas Meyer
In nearly every industry, the biggest companies are taking the lead in the digital game. L’Oréal, Tesco, BMW, Unilever, Nestlé and GE are just a few examples of Global 2,000 companies that are racing to become digital. Those that get there first will disrupt their existing markets and penetrate new ones.
But what of insurance, an industry that has been somewhat slower in its adoption of digi . . .
Posted on July 23, 2014 by Darcy Dague
As insurers look for ways to make their claims function smarter, more efficient and more effective, leading companies will take advantage of mobility tools to empower claims professionals. For today’s market, that’s probably tablets or smartphones; in the not-too-distant future, that might include drones and wearables.
In this blog series, I’ve shared a vision of what this might look like in the n . . .
Posted on July 22, 2014 by Jean-François Gasc
A majority of insurance CMOs—84 percent—believe that marketing will undergo fundamental change over the next five years
This is one of the findings of the 2014 Accenture Interactive CMO Insights survey, whose respondents included 38 life insurance CMOs and 49 property and casualty insurance CMOs from North and South America, Europe and the Pacific Rim. I want to spend the next three blogs explori . . .
Posted on July 21, 2014 by Michael Costonis
One of the most valuable applications for analytics is the ability to predict and address customer needs, in real time. This may have been an innovation a few years ago, but today it’s a necessity—and it’s compounded by customer expectations of cross-channel, cross-device experiences.
In this Insurance Chart of the Week, I’ll look at whether insurers are using data and analytics to react in real t . . .
Posted on July 18, 2014 by John Cusano
In my second post in this series I discuss the growing role of connected devices in auto, household, and life and health insurance. I believe they will result in profound changes in the way products are developed, priced and sold. But more than that, they will transform the nature and the frequency of insurers’ interactions with their customers.
In this video I look at the capabilities carriers wi . . .