Across all industries, customer needs and expectations are evolving in important ways. Insurance is no exception, and for insurers to succeed in today’s market, it’s critical to understand what customers are thinking and how their behavior is changing—and then act on the new insights and information.
Today’s insurance customer
Crucially, many of these customer behaviors are defined by their interactions with other businesses. Insurers aren’t just competing with other insurers. They’re competing with leading businesses—businesses like Amazon and Google, data-driven heavyweights with demonstrated customer-centricity. That’s the standard to which insurers will be judged.
- Watch Transform or be transformed, part 1 | Drivers of change in the insurance industry.
- Read our latest thinking on Customer Centricity
- Register to download Playing to Win: Accenture Consumer-Driven Innovation Survey and use our interactive data visualization tool.
- Email me to discuss how Accenture can help insurers compete in a digitally-driven market.