Last week we discussed how customer demand is driving many of the technological innovations in the connected vehicle, now and in the future. Today we’ll take a look at how automotive manufacturers are responding to these demands, and what they predict the “cognitive vehicle” of 2025 will look like.
Accenture research shows that some 90 percent of respondents expressed an interest in some autonomous driving options, primarily those related to safety. To respond to that need, automakers and parts manufacturers are partnering with telecommunications operators, consumer electronics firms, and software and application developers to deliver cutting-edge vehicle tech functions.
In a recent survey of 175 automotive OEMs, suppliers and other leaders in 21 countries, 57 percent said that by 2025, vehicle social networks will allow cars to communicate with each other, sharing traffic and weather and car conditions, even diagnostic information. For example, if a car was having a functional problem, it could communicate with other vehicles of the same brand to seek help on what the issue could be.
Auto manufacturers also predict that the vehicle of the future will be smart enough to configure itself to a driver and other occupants, delivering a customized driving experience. Seventy-four percent of respondents said these smart vehicles will have cognitive abilities to learn behaviors of drivers and passengers, enabling the vehicle to continuously optimize and advise.
Like other Internet of Things elements, the 2025 vehicle will collect and use information concerning traffic, mobility, weather and other events as well as sensor- and location-based information for related industries, including retail and insurance.
However, industry experts were not convinced of the inevitability of a totally autonomous vehicle that doesn’t even need a driver; only 8 percent see it becoming commonplace by 2025.
Instead, 87 percent of auto industry experts anticipate a future where partially automated driving is prevalent; 55 percent said highly automated driving, in which the system recognizes its limitations and calls the driver to take control if needed, would be adapted by 2025.
The gradual evolution of the cognitive vehicle is already changing how the insurance industry is packaging, selling and underwriting auto products and services. And with smart cars set to collect even more data on vehicles and drivers, more opportunities lie ahead.
Next time I’ll talk about how the car of the future will present both challenges and opportunities for the insurance industry.
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