It’s no secret that the amount of customer data available, from both internal and external sources, has turned into a deluge. All this data has the potential to help insurers gain a deeper understanding of their customers, and with that knowledge, provide customers with more relevant products and services.
However, many carriers are struggling to keep up with the massive flow of data. They don’t have the skills or capacity to assemble, process and make sense of the data, and so they are missing out on valuable insights and opportunities that should be within reach to enhance their claims function. Could a dedicated claims analytics organization be the answer?
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