With more and more customers doing business online, agent-based carriers are losing share to direct carriers. However, there’s a tool that can help tackle this trend. Analytics can help insurers understand—in real-time—what their customers are doing across multiple channels, and respond accordingly. But according to the results of a recent Accenture survey of 600 organizations, insurers lag other industries in their use of analytics.

Join me, in this first of two podcasts, as I explore the reasons behind this lag and what insurers can do to realize the full potential of analytics.

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