Most insurers can confirm that today’s customers want more—and among the things they want is more digital. Accenture research has found that the companies that are most successful at adapting to customer expectations are those that are able to exploit digital technologies. In this podcast, I discuss the importance of digital in today’s insurance market, and introduce the first of three questions to guide insurers to success in the digital age.

The importance of digital in today’s insurance market

Many insurers are seeking to transition away from product-centricity and toward customer-centricity. Digital will play an increasingly important role in enabling this transition, and in unlocking the agility and flexibility needed to respond to changing customer expectations.

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