Kevin J. Kraft is a managing director responsible for the Distribution and Growth offerings for Accenture’s Life Insurance practice. Kraft has over 20 years of experience designing and executing revenue and growth strategies for leading Financial Services companies. He has expertise in all aspects of customer lifecycle management, including customer segmentation and profiling, market coverage (sales and service), and resulting profitability and behavior. Kraft has been a pioneer in leveraging the contact center as a strategic channel to improve customer profitability and improve the customer’s experience with a variety of brands. He has authored numerous articles and is a frequent speaker on insurance, banking, wealth management, and customer engagement topics. Kraft holds a M.B.A. in Finance from the University of Chicago and a B.S. in Computer Science from Purdue University.