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Accenture Insurance Blog

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Susie Sutherland

Global Marketing Director, Insurance and Financial Services Talent & Organization

Susie Sutherland is the Global Marketing Director for Insurance and Financial Services Talent & Organization for Accenture. She is responsible for the design and execution of the marketing strategy for these two areas, focusing on building a global marketing operating model that delivers a digitally enabled marketing strategy noted for its sophistication, measurability and tight alignment with sales.

Susie is passionate about the role of content, digital, social media & market intelligence, and an active practitioner of testing and learning. She stays on the leading edge of B2B services marketing that bring added sophistication and measurability.
Latest Posts | By Susie Sutherland
Posted on March 10th, 2017

Five key steps to developing the digital customer service of the future

I’ve tried to show, in the past four posts in this blog series, that digital is reshaping...
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Five key steps to developing the digital customer service of the future
Posted on March 3rd, 2017

Expanding customer service into marketing, product development and sales

The reshaping of customer service, caused by digital innovation, is having a diversity of effects...
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Expanding customer service into marketing, product development and sales
Posted on March 2nd, 2017

Submit your best programs for the Efma–Accenture Innovation in Insurance Awards

Accenture is at the heart of innovation in insurance. One of our many initiatives is a collaboration...
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Submit your best programs for the Efma–Accenture Innovation in Insurance Awards
Posted on February 24th, 2017

Insurers are super-charging their already powerful digital channels

Insurers know better than most that digital channels have grown enormously in popularity, diversity...
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Insurers are super-charging their already powerful digital channels
Posted on February 17th, 2017

Prevention beats damage control every single time

It’s great when you manage to defuse a potentially damaging customer issue that threatens to...
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Prevention beats damage control every single time
Posted on February 10th, 2017

What to do when your customers become digitally powerful?

Powerful personal devices, increasingly boosted by artificially intelligent digital assistants,...
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What to do when your customers become digitally powerful?
Posted on February 3rd, 2017

Businesses admit they’re not meeting customer expectations

A recent Forrester Research study revealed a startling disconnect. Three out of four of the...
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Businesses admit they’re not meeting customer expectations
Posted on September 30th, 2016

Six steps to building a just-in-time marketing model for insurers

In the first two parts of this series, we looked at how conventional marketing tenets are becoming...
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Six steps to building a just-in-time marketing model for insurers
Posted on September 23rd, 2016

Marketing has to evolve to thrive in the digital insurance marketplace

In the last decade, the insurance consumer marketplace has evolved rapidly. Products and services...
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Marketing has to evolve to thrive in the digital insurance marketplace
Posted on September 16th, 2016

Insurance CMOs: Move beyond conventional marketing strategies to bolster growth

Traditionally, insurance chief marketing officers (CMOs) practiced conventional marketing tenets,...
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Insurance CMOs: Move beyond conventional marketing strategies to bolster growth