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Kevin Kraft

Kevin J. Kraft is a managing director responsible for the Distribution and Growth offerings for Accenture’s Life Insurance practice.

Kraft has over 20 years of experience designing and executing revenue and growth strategies for leading Financial Services companies. He has expertise in all aspects of customer lifecycle management, including customer segmentation and profiling, market coverage (sales and service), and resulting profitability and behavior.

Kraft has been a pioneer in leveraging the contact center as a strategic channel to improve customer profitability and improve the customer’s experience with a variety of brands. He has authored numerous articles and is a frequent speaker on insurance, banking, wealth management, and customer engagement topics.

Kraft holds a M.B.A. in Finance from the University of Chicago and a B.S. in Computer Science from Purdue University.
Latest Posts | By Kevin Kraft
Posted on August 30th, 2011 by

Holism: Integrating and Coordinating Insurance Distribution

It used to be that insurance was sold in person, over cups of coffee at the kitchen table. Today, insurance is sold through...
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Holism: Integrating and Coordinating Insurance Distribution
Posted on October 5th, 2010 by

Affordable life insurance for the middle market

The Wall Street Journal recently published an article called “More Go without Life Insurance.” The article shares some fairly...
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Affordable life insurance for the middle market
Posted on September 7th, 2010 by

Social media and insurance (3 of 3)

Over the past two weeks, I’ve been discussing how insurers can leverage social media to achieve high performance. If you...
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Social media and insurance (3 of 3)
Posted on August 31st, 2010 by

Social media and insurance (2 of 3)

Last week, I started discussing the implications and opportunities for insurers using social media. In many other industries,...
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Social media and insurance (2 of 3)
Posted on August 26th, 2010 by

Social media and insurance (1 of 3)

In July 2010, Facebook announced that it had more than 500 million users. Far from being a passing fad, social media and...
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Social media and insurance (1 of 3)
Posted on May 20th, 2010 by

Web analytics and social networks provide insurers with valuable data

Earlier this year, I contributed a guest post to the Insurance & Technology Blog discussing how insurers can use web...
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Web analytics and social networks provide insurers with valuable data

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