Across all industries, new technologies have changed the way that businesses interact with their customers. Insurance is no exception. As part of the Accenture Claims Customer Survey, we explored the role that social media and apps play in the claims experience.

Customers are quick to turn to social media

How aware are you of the smartphone/tablet apps which many insurers have developed for their customers?
Click on the image above for a larger version (opens in a new window).

Customer service has been a priority for many insurers, but with the advent of social media, providing exceptional customer experiences is no longer a luxury—it is a necessity.

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