Playing to win in insurance is becoming even more of an imperative as companies from outside the industry threaten to disrupt insurers. In fact, nearly a quarter—23 percent—of the 6,000 insurance policyholders we polled say they’d consider buying insurance from Google, Amazon or other online service providers. These online giants represent such a potential threat because of their huge financial resources, up-to-date technology and, most important of all, demonstrated customer-centricity.
To compete effectively for the switching economy, insurers have no choice but to play to win.
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