US Personal-Lines Insurance Consumer Survey: A changing industry requires changing strategies (Part 1 of 4)
View the PDF.

Growth in personal-lines insurance is eminently attainable—but the choice of distribution strategy is critical. How should insurers respond? What new distribution strategies should they adopt?

In the following weeks, I’ll answer those questions as I delve into the results of Accenture’s survey of 4,000 US personal-lines customers. Learn more about consumers’ attitudes and intentions regarding the purchase of insurance and get a glimpse of where the market is headed.

Next week, I’ll take a look at what our survey reveals about customer preferences—the results may surprise you.

To learn more, download Accenture US Personal-Lines Insurance Consumer Survey: What high performance insurers are doing to achieve growth in a dormant market (pdf; opens in a new window).

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