Within the insurance value chain, insurers have typically used social media for marketing and PR. But are they missing opportunities to use it elsewhere? In this Insurance Chart of the Week, I’ll examine ways that insurers can leverage this tool to drive further value for the enterprise.

Social media in insurance: Beyond marketing and PR

Social media application across the value chain
Click the image above for a large version of the Insurance Chart of the Week (opens in a new window).

Social media offers insurers the opportunity to engage with their customers on an ongoing basis—and those that do will benefit from stronger customer relationships and, logically, greater loyalty and long-term profitability.

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