Within the insurance value chain, insurers have typically used social media for marketing and PR. But are they missing opportunities to use it elsewhere? In this Insurance Chart of the Week, I’ll examine ways that insurers can leverage this tool to drive further value for the enterprise.
Social media in insurance: Beyond marketing and PR
Social media offers insurers the opportunity to engage with their customers on an ongoing basis—and those that do will benefit from stronger customer relationships and, logically, greater loyalty and long-term profitability.
- Register to download The Digital Insurer: Unleashing the Potential of Social Media in Insurance (pdf).
- View other Insurance Chart of the Week videos.
- Email me to discuss how Accenture can help insurers leverage social media across the insurance value chain.