In insurance, digital developments have paved the way for new competitors, forced insurers to examine new business models and raised customer expectations. As a result, insurers must shift from product- to customer-centricity. In this Insurance Chart of the Week, we’ll examine six characteristics of today’s insurance customer.
Six characteristics of today’s insurance customer
Customer-centricity is more than a shift in focus from product to customer. Savvy insurers can use customer-centricity to retool the entire insurance value chain to achieve the agility and adaptability that is necessary to succeed today—and in the future.
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