Earlier this year, we asked 71 senior insurance executives for their views on digital technologies and unsurprisingly, the majority of insurers were keen to acknowledge the importance of mobility, social, cloud and analytics to their businesses. From my conversations with insurers across the United Kingdom, I know many companies recognise that it is digital that is going to help them deliver customer relevance—and help them grow their customer bases. In particular, these new technologies help insurers get closer to what customers want and make it possible to personalise services to meet those needs. Take telematics, where monitoring vehicle driving behaviour is becoming mainstream—a fact backed by the UK-based British Insurance Brokers’ Association (BIBA) which reported last year that driving-behaviour-based motor insurance sales have increased by 61 percent since June 2012. Analytics can make a difference, with another Accenture survey showing that helping to set premiums based on monthly car usage was of interest to 77 percent of consumers. I hear from clients and prospects that cloud is another area gaining momentum. And the survey bears this out; 34 percent of respondents say Software-as-a-Service (SaaS) or cloud enablement is extremely or very important to their businesses today and this rises to 64 percent in three years’ time. Although one-quarter (25 percent) of respondents say SaaS is not important today, this drops to just 14 percent in three years’ time—perhaps evidence of the inevitable growth in influence of cloud on insurers businesses. In fact we recently announced that Berkshire Hathaway Specialty Insurance (BHSI) is deploying the Accenture Duck Creek Suite through a Software-as-a-Service model to support the insurer’s policy, claims and billing functions. The fully integrated system, being hosted by the Accenture Cloud Platform, will help BHSI to consolidate and streamline business processes on a single hosted platform, helping the insurer to quickly adapt to changing market demands, enhance customer service and maintain competitively lower operating costs.
The Accenture Duck Creek Suite can help meet the digital challenge in many ways. So whether insurers are seeking a multi-channel user experience that supports Web and mobile and tailors user experiences to improve conversion rates, or whether they want cloud-enabled software that is scalable, drives lower total cost of ownership and avoids unnecessary capital investments, we believe we have the solution. Insurance is not only about purchase, claims and renewal, but also involves critical customer touch points during a policy’s life cycle, which can be used to differentiate and maintain customer loyalty. By partnering with us, insurers can bring value to their customers’ insurance journey—from leading-edge telematics to cloud enablement capabilities.
 The Digital Insurer, Insurance Times, 2014
 Source: Accenture Consumer-Driven Innovation Multi-Country Consumer Survey 2013