Beyond the Internet of Me that I discussed in my previous podcast, the customer-centric approach to business also is starting to play out in the Outcome Economy, the recognition that people’s needs and intentions involve outcomes rather than the steps involved in getting to those outcomes.  This can mean insurers broaden their focus from teaching customers how to read an auto insurance policy, to helping them commute to work more safely or to find parking when they arrive. In healthcare, the insurance sector most aggressively embracing change, the availability of wearable, implantable and ingestible technologies holds the promise for all sorts of monitoring to lengthen or improve customers’ lives.

For more on the changes coming, download Accenture’s Technology Vision for Insurance 2015.

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