I’ve been discussing the benefits and features of effective digital ecosystems—and how insurers can use them to reignite growth. You may want to catch up on previous posts:
- Reigniting growth through relevant digital interactions (Part 1 of 3)
- Reigniting growth through relevant digital interactions (Part 2 of 3)
This week, I’ll wrap up the series and discuss the last three features of an effective digital ecosystem: global standards, support for multple platforms and self-diagnostics.
An effective digital ecosystem is global, which enables insurers to create and enforce standards, and also lowers the total cost of ownership. However, it should still include the flexibility for local regional managers to customize campaigns for their specific regions.
Support for multiple platforms
The digital ecosystem expands beyond the Web, to include social media and mobile platforms. This enables visitors to have a seamless experience across multiple digital platforms, and insurers can benefit from multi-channel transactions.
Given the rapidly changing digital landscape, the digital ecosystem will also continue to evolve. As a result, it’s important that the ecosystem has self-diagnostic capabilities to constantly scan itself for issues such as faulty tags or malfunctioning forms—and be able to generate a prioritized list of corrective actions.
To learn more, download Reigniting Business Growth in Insurance through Relevant Digital Consumer Interactions.