Despite the abundance of free information and recommendations available on the Internet, Accenture’s survey of US personal lines insurance consumers found many are willing to pay for advice about the insurance that is best for them.

In fact, we found:

  • Well over one in three consumers (38 percent) are willing to pay for insurance advice.

Of those 38 percent of consumers who were willing to pay more for advice:

  • Forty-four percent are willing to pay five percent more for advice.
  • More than half of consumers are prepared to pay at least 10 percent more for advice.
Price of advice. Insurance consumers are willing to pay more for advice
View the infographic.

Who do these consumers turn to for their advice? Join me next week when I conclude this series and discuss how not all insurers are created equal for those consumers looking for advice.

To learn more:

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