In the switching economy, price is one factor in triggering customers to switch insurance providers—but it’s not the only one. Accenture research found that personalization, convenience, relevance and preferred channel are also important. In this Insurance Chart of the Week, we’ll look at how personalization can help insurers attract and retain customers in the switching economy.

Insurance customers want personalized service, relevant advice and better rates

Four out of five customers would be willing to provide personal information in return for certain benefits
Click the image above for a large version of the Insurance Chart of the Week (opens in a new window).

The takeaway? Data and analytics are the key to being able to deliver personalized services at scale. They enable an insurer to better know their customers, capture more premium and deliver more value.

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