In the switching economy, price is one factor in triggering customers to switch insurance providers—but it’s not the only one. Accenture research found that personalization, convenience, relevance and preferred channel are also important. In this Insurance Chart of the Week, we’ll look at how personalization can help insurers attract and retain customers in the switching economy.
Insurance customers want personalized service, relevant advice and better rates
The takeaway? Data and analytics are the key to being able to deliver personalized services at scale. They enable an insurer to better know their customers, capture more premium and deliver more value.
- Watch Playing to Win, Part 1: New Competitors | Insurance Chart of the Week
- View other Insurance Chart of the Week videos.
- Learn more about Playing to Win: The Digital Insurer | Accenture 2013 Consumer-Driven Innovation Survey (pdf) and our interactive visualization tool.
- Email me to discuss how Accenture can help insurers succeed in the switching economy.