Mobility can offer dramatic, game-changing gains to insurance businesses. But non-industry competitors are also laser-focused on mobility. Getting into the mobility mix, and mastering all the components, is more critical than ever for insurers.
My previous post discussed some key make or break elements of a mobility strategy. But in the end, it’s a holistic approach that will bring the most success for insurance carriers. The journey won’t be easy, but delivering solid mobility, piece by piece and across the enterprise, absolutely will yield powerful gains.
As described in Accenture Mobility Insights 2014 cross-industry survey, insurers recognize that mobility opens new markets and can provide new revenue streams. Effective mobility can increase share of wallet, by anticipating customers’ needs and leading them to the right products and solutions. An intuitive, responsive mobility strategy not only increases revenue from existing customers, it increases customer loyalty by delighting users.
Back-end mobility efforts are well worth the investment as well. Productivity can increase dramatically when workers are equipped with responsive, intuitive sales aids or process tools that make them more efficient. Developers can collaborate with ease, and sales people can better pinpoint their efforts when good mobility resources are in place.
The bottom line? Mobility is already at the top of insurers’ agendas, and is attracting substantial investment, although an even greater level is merited. Insurance already leads other industries in terms of perceived ROI from mobile capabilities. Mobile technology holds one of the keys to high performance in insurance.