New types of mobile devices and their widespread adoption are changing the game for businesses—insurance is no exception. According to Accenture’s 2013 Consumer-Driven Innovation Survey, 67 percent of insurance customers are interested in new services being offered on mobile devices, such as the ability to take a photo with a mobile phone in the case of a car accident, and to send it to their insurance provider.
Undoubtedly, the mobile channel offers insurers the opportunity to take customer relevance to the next level by tailoring offers and interactions to the physical context. Insurers that want to play to win should be building a variety of mobile capabilities to engage their customers in ways they have not yet imagined.
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