Just as insurers are shifting from product- to customer-centricity, insurance marketers are realizing that they can no longer rely on wide-net, generalized campaigns. They might be able to take a cue from lean manufacturing techniques developed in Japan. Learn more in this Insurance Chart of the Week.

Just-in-time marketing can help insurers cut costs and boost effectiveness

Three cornerstones of just-in-time marketing
Click the image above for a large version of the Insurance Chart of the Week (opens in a new window).

Just-in-time marketing is an opportunity for marketers to work smarter: to think about the goal and purpose of each interaction, track it with metrics and use it to drive value across the enterprise. It’s about pulling in target customers, rather than pushing out a message to the masses—and can help savvy insurers cut through the noise to establish meaningful customer relationships.

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