This week I’m excited to share an innovative new offering to the life insurance and annuity industry—SmartVideo—an advanced, personalized and effective service to win new customers and retain existing ones.

Personalized to each customer, SmartVideo can help our clients improve conversion rates, increase customer satisfaction and retention, foster brand loyalty, and reduce contact center costs. But these are just a few of the benefits.

What is SmartVideo?

SmartVideo generates customized smart video communications, on demand. It uses personalized client and policy data to provide relevant and engaging experiences in situations like customer on-boarding, delivering statements and building loyalty at the claims stage.

SmartVideo addresses your customers personally, both in the video and the audio. Additionally, the relevant information is supported by diagrams and clips, and can be concluded with an invitation to an interactive feedback session.

This offering is an advanced way to manage direct client engagement when compared to a new policy welcome pack. However, it is also a white labelled solution which means that SmartVideo can be sent to your customers from or on behalf of their agents. What a way to differentiate yourself as a leading Life and Annuity provider!

Designed as a Software-as-a-Service offering, SmartVideo uses existing communication channels anytime, anywhere and you can integrate it seamlessly into a private or public cloud environment.

What are the benefits?

SmartVideo complements Accenture’s other life insurance and annuity offerings by helping you:

  • Increase your adoption of self-service tools.
  • Improve conversion rates.
  • Increase customer satisfaction and retention.
  • Minimize call center costs by providing improved, personalized data to customers.
  • Upsell other relevant products and services while delivering key account information to customers.
  • Create brand loyalty with your clients and agents (IFAs).
  • Use statistics and analytics information gathered by SmartVideo to measure performance and drive continuous improvements.

We are offering SmartVideo as a standalone solution that can integrate with any of your existing data management solutions. It is also offered as an extended capability that is pre-integrated with the Accenture Life Insurance Platform (ALIP) Policy Administration.

Interested to learn more? Don’t hesitate to contact me directly: shay.alon@accenture.com

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