In the face of the growing threat of disruption by digital-savvy players from other industries, insurance marketing executives appear to be struggling to form a vision of what their organizations will look like if they embrace digital transformation.

Although budgets for digital marketing are climbing in the insurance sector, according to Accenture’s Europe, Latin America and Africa Digital Insurer survey, only 40 percent of insurers have a digital strategy that spans the entire value chain. This raises the question whether insurers are doing enough to keep pace with high performers in other industries—these trend-setters are raising the bar for digital customer experiences and setting expectations that insurers will inevitably have to meet.

40% of insurers have a digital strategy that covers the entire value chain

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Explore the data from Accenture’s 2014 Insurance CMO Insights Survey with our interactive tool or register to download the report

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