Telematics offer a host of benefits to insurers, such as better risk selection, streamlined processing and more opportunities to engage with their customers. But will auto insurance customers actually use telematics devices? Find out in this Insurance Chart of the Week.

Customer interest in telematics depends on what they get in return

How interested are you or would you be by the following auto insurance services that may be offered by insurance providers?
Click the image above for a large version of the Insurance Chart of the Week (opens in a new window).

To gain customer buy-in, insurers will have to offer relevant value in exchange for personal information. Those that do so successfully can leverage this transformative technology in numerous ways, from marketing through claims processing.

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