Other parts of this series:
Accenture’s survey of chief marketing officers found that just-in-time marketers behave and operate differently from conventional marketers—and achieve greater rewards.
More than just a buzzword, just-in-time (JiT) marketing requires a mindset and capabilities that set JiT marketers apart from conventional marketers. In this Insurance Insight of the Week, we’ll examine four characteristics of JiT marketers.
Just-in-time marketers behave and operate differently from conventional marketers
Notably, JiT marketers integrate their digital marketing efforts into the rest of the marketing organization—58 percent of JiT marketers described their digital and traditional marketing initiatives as “very highly integrated,” compared with only 19 percent of their peers using conventional marketing practices.
Next week, we’ll wrap up this series by looking at six actions insurers can take to support a shift to JiT marketing.
- Register to download Just-in-Time Marketing: Bolstering the Effectiveness and Efficiency of Your Insurance Marketing Strategy (PDF).
- Download the Just-in-Time Marketing: Bolstering Insurance Marketing Effectiveness infographic.
- View other Insurance Insight of the Week videos.
- Email me to discuss how Accenture can help insurers integrate their marketing efforts and achieve high performance.