In my previous post, I shared three major themes covered on the Accenture Insurance Blog. This week, I’ll highlight some of the Accenture thought leadership that resonated most with readers. If you’d like to discuss how Accenture can help you successfully navigate an increasingly disrupted and digital insurance industry, email me.
Digital Transformation in the Age of the Customer
Accenture-commissioned research shows that for many insurers, the customer experience is a key driving force for digital transformation. This Accenture Interactive report looks at three key findings from Forrester’s survey of 396 business decision-makers.
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The Internet of Things (IoT) will eventually connect products, homes, enterprises and entire cities—and has the potential to fundamentally change the insurance industry. For carriers wanting to become an Insurer of Things, this report offers five key factors for success.
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Accenture research on the high-net-worth individual (HNWI) market segment shows that this is a very diverse market, and one that is underinsured. This report summarizes the key findings from Accenture’s analysis of the HNWI segment relative to their insurance needs. It also highlights key competitive strategies for insurers to attract and win this lucrative customer market.
Satisfy the Craving for Insurance Personalization
Market indicators clearly show that insurance customers crave personalized offers and experiences from their providers. To become a decisive competitive differentiator in the digital age, insurers will need to get to know their customers as individuals so they can provide highly personalized and relevant insurance experiences across all channels.
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Most insurers agree that analytics are important for their organization’s future. But research from Accenture and MIT Alliance in Business Analytics reveals high performers are far ahead in their journey from data and analysis to insights, decisions and outcomes.