The old saying goes: “The only constant is change.” And last year, in the insurance industry, we saw many changes. From digital innovations to customer-centricity, the Internet of Things to the evolving nature of risk, insurers have plenty of changes to adapt to. And as before, these changes bring both opportunity and challenge.

Here are the top 10 Accenture points of view downloaded in 2014. If you’d like to discuss how Accenture can help you navigate the evolving insurance marketplace, email me.

From Digital Wallflower to Digital Disrupter

A new wave of disruptive digital technologies has broken and insurance carriers cannot ignore the opportunities and threats that it brings. The Accenture Technology Vision for Insurance 2014 report outlines six key trends that are shaping the digital future of insurance.

Innovating for Customer Loyalty

Providing rich, customer-centric experiences is an increasingly essential practice for high-performance insurance carriers today. The Accenture Consumer-Driven Innovation Survey reveals key considerations for gaining and retaining loyalty in the “switching economy.”

Seizing the Opportunities of Digital Transformation

The Accenture Digital Innovation Survey 2014 shows there is a clear divide between insurers who are adopting new growth-oriented digital business strategies and those who simply view digital technology as a way to improve discrete business processes.

The Customer-Centric Insurer in the Digital Era

Insurers recognize the need, and the urgency, to become more customer-centric. This point of view examines the components of customer-centricity, spells out the challenges and proposes a set of practical steps for a successful transformation.

Changing the Game with Insurance Telematics

Telematics has the potential to change the face of auto insurance. This point of view sketches the context and the factors that will affect the future of telematics, the barriers to widespread adoption and the six success factors for developing a successful telematics strategy.

Time for Digital Transformation

As digital transforms the enterprise, high-performing insurance chief marketing officers are transforming the marketing role by choosing to wield, rather than be overwhelmed by digital technologies.

North American Commercial Underwriting Survey

What effect are investments in underwriting yielding for carriers? To find out, Accenture surveyed commercial lines, specialty lines and reinsurance underwriters. Learn more about the three key findings that emerged.

Why Claims Service Matters

Our survey of almost 8,000 individuals in 14 countries showed that customer satisfaction with auto and home insurance is quite high. However, despite this, nearly a third of survey respondents said they plan to switch insurers in the next 12 months.

Unleashing the Potential of Social Media

Social media is a natural ally for helping insurers improve their business and connect with customers. In this report, Accenture explores its applications—from conventional to disruptive and across the value chain—and suggests a framework for insurers to mature their social media efforts to drive more business value.

Risk Management and Insurance

If the results of the Accenture 2013 Global Risk Management Study are any indication, insurers may have their work cut out for them over the next two years. Learn why in this report, which zeroes in on the results from the insurance industry.

The Accenture Digital Innovation Survey 2014 shows there is a clear divide between insurers who are adopting new growth-oriented digital business strategies and those who simply view digital technology as a way to improve discrete business processes.

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