By capturing customers’ exercise data, life and health insurers gain rich insights that allow them to personalize their pricing. While much is written about privacy concerns, Accenture’s Consumer-Driven Innovation Survey shows that many people would trade personal information with their insurers in return for better, tailored service and cost savings. Consider this stat: nearly half—46 percent—of life insurance customers polled would be willing to wear devices such as Jawbone, Nike Plus or Garmin to monitor their daily exercise and reduce premiums.

Healthy scrutiny: Insurance customers strike a balance between privacy and personalized coverage
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