Winners of the 2019 Efma-Accenture Innovation in Insurance Awards in North America

In November we wrapped up our second year of the North American edition of the Efma-Accenture Innovation in Insurance Awards, announcing the winners on November 6 in Chicago. It’s exciting to see the program continuing to grow in Canada and the US. We’re witnessing clear trends around automation and insurtech, and I think the cross-pollination of ideas is hugely valuable to all the companies that participate. This year’s winners have developed some incredibly innovative solutions. I’m thrilled to share them here.

North America Innovator of the Year

MetLife won this award for several innovations, including:

  • Enroll Hero Partnership, which identifies and mentors start-ups that are developing technologies in the insurance space.
  • Vitana, the world’s first automated insurance solution using blockchain technology to offer pregnant women financial protection against gestational diabetes.
  • Pilot Onboard Process, which reduces the process for onboarding proof of concept and pilot project suppliers from nine months to four weeks.
  • Claims Value Chain Transformation, a multi-year program to transform the claims value chain.

Business & Operating Model Transformation

RGA won in this category for APEXA, an innovative digital platform that has transformed how life advisor screening, contracting and compliance are conducted across the entire Canadian life insurance industry. APEXA is a simplified risk mitigation tool that automatically screens and continually monitors advisors, driving cost savings through operational efficiencies.


Skopenow won in this category for its data analytics platform developed for fraud detection in both the underwriting and claims processes. Skopenow’s automated platform combines mass aggregation, identity resolution and computer vision analytics to enable users to search through unstructured data.

Offering & Experience Innovation

Trupanion won in this category for automating claims in pet insurance. Using AI-driven automation, Trupanion pays claims directly to the veterinary practice in less than 30 seconds. Customers pay only their share of the bill, which reduces their out-of-pocket costs.

The winners were selected by a panel of judges made up of senior executives from insurers in North America. Each entry was assessed using three criteria:

  • Originality
  • Strategic capacity to generate long-term competitive edge and return on investment
  • Adaptability for use in other markets and countries

To find out more about the award-winning innovations, visit or follow the conversation on Twitter at #InsAwards19.

To learn more about the global Efma-Accenture Innovation in Insurance Awards, including our guidelines for 2020 and the submission timeline, visit our site here.

Entries for 2020 are open now in the following categories:

  • Connected insurance & ecosystems
  • Core insurance transformation
  • Customer experience
  • Insurtech
  • Product & service innovation
  • Workforce transformation
  • Global innovator

I highly recommend you consider entering. It’s a great way to help promote the culture of innovation in insurance, achieve recognition, be acknowledged by industry peers and be inspired by the creativity and boldness of others in the insurance space.

If you’d like to know more, you can reach out to me directly, or contact Nicky Holmes, Awards Manager.

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