Many insurers, in the life and P&C sectors alike, depend heavily on independent agents (IAs). But the IA channel isn’t immune to important shifts in the insurance landscape, from changing customer expectations, heightened competition, new technologies and more. Amid these shifts, how do IAs plan to drive growth? That’s the topic of this week’s Insurance Chart of the Week.
Independent agents view customer service as a growth driver
These results from the Accenture Independent Agent Survey reinforce IAs’ focus on customer service, both as an operational competency that leads to success, and as a means of driving future agency growth. But as we’ll examine next week, IAs’ lower-priority view of technology and digital capabilities could impede their ability to continue to lead with service.
- Watch Evolving the independent agent channel (Part 1 of 4) | Insurance Chart of the Week.
- Read our latest thinking on Customer Service.
- View other Insurance Chart of the Week videos.
- Email me to discuss how Accenture can help insurers drive growth in the independent agent channel.