Many insurers, in the life and P&C sectors alike, depend heavily on independent agents (IAs). But the IA channel isn’t immune to important shifts in the insurance landscape, from changing customer expectations, heightened competition, new technologies and more. Amid these shifts, how do IAs plan to drive growth? That’s the topic of this week’s Insurance Chart of the Week.

Independent agents view customer service as a growth driver

Evolving the independent agent channel - operational enhancements leading to growth
Click the image above for a large version of the Insurance Chart of the Week (opens in a new window).

These results from the Accenture Independent Agent Survey reinforce IAs’ focus on customer service, both as an operational competency that leads to success, and as a means of driving future agency growth. But as we’ll examine next week, IAs’ lower-priority view of technology and digital capabilities could impede their ability to continue to lead with service.

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