Independent agents (IAs) are the dominant distribution channel in the US P&C industry, so for the Accenture Independent Agent Survey, we surveyed 1,158 IAs to better understand their needs, challenges and opportunities. In particular, we asked about the operational competencies that are critical for the success of their agency.
Independent agents see customer retention and service as top priorities
IAs’ laser focus on customer service is consistent with their historically high retention rates. But given a shifting insurance landscape, how do IAs intend to drive growth in the future? That’s the topic of next week’s Insurance Chart of the Week.
- Read our latest thinking on Customer Service.
- View other Insurance Chart of the Week videos.
- Email me to discuss how Accenture can help insurers make the most of the independent agent channel.