European insurers expect new premium income from digital channels to more than double between 2012 and 2016. The results of our 2013 Europe, Latin America & Africa Digital Insurer Survey reveal that these insurers anticipate new premium income from digital channels to equal €25 billion in two years.
The bottom line: now that every customer is a digital customer, every insurer must be a digital insurer. Digital technologies and analytics are mature enough to permit insurers to deliver relevant, personalized experiences at scale, using the channels preferred by the customer.
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