According to Accenture’s 2013 Consumer-Driven Innovation Survey, the majority of customers want insurers to help them manage risk, not just insure against it. In fact, 92 percent of respondents say it’s important that their provider goes beyond merely insuring their risks to helping them reduce risk—a clear indication that customers are looking for more than basic delivery of insurance products.

Insurers that build a reputation for tailoring valuable services while safeguarding the personal data they collect will have a meaningful competitive advantage.

Customers looking for more than insurance - share of customers who want help managing and insuring risk
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Access the data from more than 6,000 insurance customers across 11 countries and tailor it by age group, line of business and geography.

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