While carriers’ direct channels are increasingly popular with insurance customers, the agency channel still reigns as the dominant distribution channel in the US. This is especially true in the areas of personal auto and homeowners, where recent Accenture research verifies that agents are the preferred channel for obtaining quotes.
Customers turn to agents for auto and home insurance quotes
Independent agents offer a strong value proposition for customers—advice, product and carrier breadth, and local service—but they also face considerable challenges. Insurers that invest in their independent agent network can help address these challenges and enhance the effectiveness of their independent agent partners. They can also position themselves as preferred carriers.
Learn eight steps to becoming a preferred carrier in our point of view: Accenture Insurance: Creating Value in the Independent Agency Channel (pdf).
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