According to Accenture’s 2014 Digital Innovation Survey, insurers recognize that to extend their value chain, they will need to form new partnerships and invest in innovative companies. This is particularly true for Digital Transformers, who believe they can differentiate themselves by establishing new partnerships.

The majority of respondents (82 percent) say that they expect their industry peers to make acquisitions over the next three years, primarily of new digital insurance start-ups, companies specializing in telematics, aggregators and analytics companies. But more surprisingly, almost half of the respondents surveyed (43 percent) have either already acquired a start-up or innovator, or have plans to do so.

Could acquiring start-ups and innovative competitors help insurers extend the value chain? (Image 8a) Could acquiring start-ups and innovative competitors help insurers extend the value chain? (Image 8a)

Download the Digital Innovation Survey report or interact with the survey data.

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