The Accenture 2014 CMO Insights Survey identified three differences between high- and low-performing insurers. In this Insurance Chart of the Week, we discuss how digital mastery can help high performers harness their potential.
High-growth insurers see the value of analytics and digital channels
Digital channels and technologies are proving pivotal to how an entire insurance organization competes, innovates and enhances the customer experience. And with their deep understanding of their organization’s brand, customers, products and services, and customer interactions, insurance CMOs are perfectly positioned to be change agents for digital transformation.
Register to download The Digital Insurer: 2014 Insurance CMO Insights Survey to learn more about how CMOs can help drive digital transformation.
- Watch CMOs: Time for digital transformation (Part 1 of 2) | Insurance Chart of the Week.
- View other Insurance Chart of the Week videos.
- Email me to discuss how Accenture can help insurance C-suite executives collaborate to drive successful digital transformation.