Digital channels are enabling insurance chief marketing officers (CMOs) the opportunity to sidestep the confines of traditional marketing. And according to Accenture research, most insurance CMOs are embracing digital channels. As we examine in this Insurance Chart of the Week, digital marketing budgets are on the rise—but are insurers investing enough?
Insurers expect digital marketing budgets to rise
As insurance customers become more empowered, their expectations for customer experience will only increase. Notably, the standards are no longer set by an insurer’s competitors, but by tech-savvy businesses across all industries. The insurance CMO can play a pivotal role in driving an insurer’s successful digital transformation—to offer more relevant and integrated customer service that drives superior business outcomes.
To learn more about our insights from insurance marketers around the world, register to download The Digital Insurer: 2014 Insurance CMO Insights Survey (pdf).