In a market where the threat of digital disruption is real and growing, insurance CMOs lack confidence in their ability to deliver the performance expected of them. Only 19 percent believe their company will be known as a digital business in five years, and yet they anticipate spending 75 percent of their marketing budget on digital.
To be part of the enterprise digital transformation, CMOs will need to extend their vision of marketing and its scope, and embrace the digital channels.
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