Millennials are more conservative about investing and less trusting of financial advisors than Boomers and Gen-Xers. But life insurers take note: Millennials are the most interested in mastering a strong understanding of investment strategy. Accenture research of 1,000 US investors revealed telling facts about digital-savvy investors, or Generation D.
Earlier this month, Accenture shared some of those findings in a news release, which generated several media interviews and articles, some of which I wanted to share with you:
- The Wall Street Journal – “Wealth Management” and “Weekend Investor” sections
- Fox Business News
- Business News Daily
- Advisor One
To learn more about Gen D investors, download Generation D: An emerging and important investor segment (pdf; opens in a new window).
Follow my four-part blog series in the coming weeks to learn why Gen D is an important group for life insurers to get to know.