As part of the Accenture Mobility Insights Report, we examined cross-industry attitudes toward mobility. We found that insurers are more likely than firms in other industries to invest aggressively in mobile technologies—and to consider mobile technologies as a key element of their business strategies. In this Insurance Chart of the Week, we’ll examine the return on investment (ROI) for insurers.
Insurers are seeing a return on their mobility investments—but are they investing enough?
In short, insurers see the value of investing in mobility and generally, are seeing an acceptable ROI for their investments. However, our research found that insurers are less likely than those in other industries to invest more than $30 million globally, and also less likely to see mobile technologies as a way of generating additional income from existing customers. Insurers must consider a holistic, enterprise-wide mobile strategy in order to take advantage of these and other opportunities.
- Watch Mobility: Opportunities and challenges for insurers (Part 1 of 2) | Insurance Chart of the Week.
- Register to download Are Insurers Rising to the Challenge of Mobility? (pdf).
- View other Insurance Chart of the Week videos.
- Email me to discuss how Accenture can help insurers harness the power of mobility.