Across industries, just-in-time marketers report significantly higher growth rates than their conventional peers. Investment in the customer experience is critical for success.

Across all industries, including insurance, just-in-time (JiT) marketers report significantly higher growth rates than their peers. One factor is that JiT marketing eliminates waste—for example, Accenture research found that with conventional marketing, only 17 percent of all consumers reached are in-market customers prepared to make a purchase. Another factor? JiT marketers have more customer knowledge, better channel capabilities and greater agility.

In this Insurance Insight of the Week, we’ll look at one of the key differentiators of JiT marketers: their laser focus on the customer’s needs and journey.

Just-in-time marketers invest in the customer

In other words, JiT marketers understand that the customer is key, and that focusing on the customer’s needs and journey can drive growth and loyalty.

Next week, I’ll look at how JiT marketers think and operate differently from traditional marketers.

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