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Accenture Insurance Blog

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Christine Miles

Marketing Director, Accenture North America Insurance

Christine Miles is the Insurance Marketing Director for Accenture North America. She is responsible for all aspects of marketing, including digital, social and insight-driven marketing and content development. Christine is also in charge of solution definition, vendor and partner relationships, account level marketing, budgeting and reporting. Furthermore, Christine leads a global, high-performance team. She focuses her skills on increasing revenue, growing market share and enabling change.

Christine’s other areas of expertise include branding, communications, channel programs, thought leadership, integrated marketing programs, financial services, high tech marketing, and negotiating across multiple organizations to reach consensus. She takes a particular interest in digital marketing.

Christine’s career at Accenture spans more than 20 years. In her roles, Christine has helped define Accenture’s global banking marketing strategy and communications across America, Asia Pacific and Europe to help drive sales growth. She has also worked with clients across multiple industries to define and deliver technology solutions.

Christine holds a Bachelor’s degree in Business Management and Information Technology. Always looking to learn more, Christine is passionate about new technologies, investment planning and financial services. Christine spends her free time working with intercity youth.

Christine is based in Indianapolis, Indiana.
Latest Posts | By Christine Miles
Posted on April 27th, 2017

Expanding the Customer Service Role

In our brave new world, insurers who wish to delight their customers are turning to digital...
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Expanding the Customer Service Role
Posted on April 20th, 2017

How to supercharge your business’ digital channels

Business has widely embraced social media as a marketing tool.  A study by eMarketer found...
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How to supercharge your business’ digital channels
Posted on April 13th, 2017

Why an ounce of prevention is more valuable

Some people seem to thrive on chaos. Perhaps as college students, they stayed up all night...
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Why an ounce of prevention is more valuable
Posted on April 6th, 2017

The balance of power has shifted – and that’s quite a challenge

In 1909, when Harry Gordon Selfridge first began using the phrase “the customer is always right,”...
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The balance of power has shifted – and that’s quite a challenge
Posted on February 1st, 2017

Fjord Trends 2017—Brand Landscape, AI and Unintended Consequences

In parts one and two of my series on the recently published Fjord Trends 2017 report, I looked...
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Fjord Trends 2017—Brand Landscape, AI and Unintended Consequences
Posted on January 25th, 2017

Fjord Trends 2017—Blurred Reality, World on Wheels and Connected Homes

In my previous post, I talked about the predictions and recommendations for brand content and...
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Fjord Trends 2017—Blurred Reality, World on Wheels and Connected Homes
Posted on January 18th, 2017

Fjord Trends 2017—Brand Content and Digital Design

As part of Accenture Interactive, Fjord, a global team of designers, business people and creative...
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Fjord Trends 2017—Brand Content and Digital Design
Posted on November 3rd, 2016

Adapting the long-term vision and practice of marketing

In parts one and two of my series on technology and marketing, I looked at how technology can...
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Adapting the long-term vision and practice of marketing
Posted on October 27th, 2016

Redefining the insurance marketing role

In my previous post, I talked about how technology can help marketers deliver market strategy...
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Redefining the insurance marketing role
Posted on October 20th, 2016

Meeting customer expectations in the digital age

Digital technologies are progressing at an unprecedented pace and affect all aspects of a business—and...
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Meeting customer expectations in the digital age